"Tactics tell you what to execute. They're important, but dwarfed by strategy. Strategy determines which tactics might work."
Seth Godin - a best-selling author, entrepreneur and agent of change.

Strategy is both a science and an art. It's the analytical research to ensure the creative direction is clear, and it's painting a unique picture of the world in which your brand lives. The marketing plan makes everything make sense.

Marketing strategy
Branding
Market research
Process management